Pricing is one of the most common problems facing companies, entrepreneurs and project owners, and it makes them make many mistakes in pricing because they do not know the correct pricing method and did not study the market well, nor do they see competitors’ prices. Some project owners or companies tend to set high prices, which results in not achieving large sales because their prices are high. On the other hand, those who price their products at lower prices than competitors to sell more, and the result is that they cannot sell anything also because customers believe that its price is low because their products are of lower quality than competitors. Therefore, pricing the product or service in companies is one of the most important marketing strategies to achieve profits. When pricing, a group of factors must be considered, including costs of services, production, distribution, offers offered by competitors, market identification, and target customer base. The price forms the customer's initial impression of the product and service because it represents the profits and affects the demand. Therefore, customers and the market must be well-studied, and products and services must be compared with competitors to set the best pricing.