Influencer marketing uses well-known and influential personalities in a particular field to promote a product or service. These influencers have a large following on social media, as they are selected based on their attractiveness, credibility, and ability to influence the buying decisions of their audience. The importance of influencer marketing lies in increasing brand awareness, as cooperation with influencers helps to spread brand awareness with a larger audience, especially if the appropriate influencer is chosen that is consistent with the values and identity of the brand, in addition to building trust, where influencers can convince their audience of the quality of the product or service provided because of their credibility and strong presence in the field concerned. This positively affects the improvement of performance indicators by contributing to the advancement of key performance indicators such as interaction rate, participation and sales. It mainly involves directing public opinion, as influencers can play a decisive role in directing public opinion on specific issues or shaping market trends. In conclusion Influencer marketing is an effective strategy for increasing awareness and engagement with brands and products. By choosing the right influencers and developing a well-thought-out marketing plan, companies can achieve their goals more efficiently and effectively in the market.